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2024-08-08 11:17:21
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Adobe Launches AI-Enhanced Journey Optimizer, Enhancing B2B Marketing
Adobe recently released the B2B version of Journey Optimizer, aimed at helping businesses more effectively identify and persuade decision-makers in large procurement decisions. This tool is based on the Adobe Experience Platform, providing a unified customer data view to assist brands in managing customer information across channels. With generative AI, AJO B2B can recommend missing roles in the buying group, enabling marketers to create personalized marketing plans. In the future, it will also expand lifecycle capabilities.